You’ve created a scroll-stopping post in Canva, the caption is clever, and it looks perfect on your feed. Then Instagram flashes that shiny blue “Boost Post” button. It promises instant reach and results with just a few taps. Tempting, right?
Here’s the thing: boosting a post isn’t a social media strategy. It’s often a fast track to wasting ad spend — especially if you’re serious about results.
Read MoreHere’s a truth bomb we’ve been dropping for our clients lately:
The follower era is dead.
It’s no longer about having the biggest crowd — it’s about building the right one.
Once upon a time, racking up followers was the golden ticket. The more you had, the better you looked. But algorithms have changed, consumer behaviour has shifted, and let’s be honest, vanity metrics don’t pay the bills.
Today, it’s engagement that matters.
Read MoreYou heard a Google Ads campaign is a quick way to increase sales. And you’re right. When done well, Search Engine Marketing connects you with customers you wouldn't normally have access to. But a common misconception with PPC (pay-per-click) marketing is the more money you spend, the better your success.
Read MoreMarketing. You either hate it and avoid it or you love it but just don’t have the time. Whatever your reaction to the “M” word is, this part of your business will always be important. It’s only through marketing that people know who you are. It’s how you make money! But let’s face it, running a business is hard work. We all have limited energy and most of it’s spent on doing what we do best. So what’s the solution?
Read MoreYou got a leaky tap. How do you find a plumber? You get out your phone and Google. What business do you call first? Probably one of the bad boys (or girls) at the top of the search results. Do you ever wonder how those plumbers get to rank so high on Google? You’re now entering the world of SEO - Search Engine Optimisation.
Read MoreIt’s 2020, and digitalisation has given us an alternative that wouldn’t have existed 30 (or even 20) years ago. We’re all connected on a global scale and the chance to grow your business online is not just possible – it’s logical, no matter what industry your business belongs to.
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