Video & Photography
You can’t scroll your feed without seeing dozens of videos. There’s IGTV, Insta Stories, Facebook Live, and of course, YouTube. And you’ve probably noticed you don’t have to be a Kardashian to create popular content either.
More and more small to medium sized businesses are getting on the video train. Why? Because they’re effective.
Online content is now 80% video marketing. And watching videos on mobiles rises by 100% every year. There’s a 100 million users watching videos on Facebook every day, and the time spent watching videos has reached 100 million hours daily. Crazy, huh?
YouTube, Snapchat, Facebook Live, and Instagram TV are all platforms you can use to gain exposure. Of course, you have to think about which ones will reach your audience.
Do you need to go hire an expensive production space? Hell, no! People prefer authentic and personal videos. And this is great because it means it won’t cost you a bomb to film.
Ignite Communications are Perth marketing consultants who produce videos, as well as create the strategies behind them.
We’ll research where your target audience hangs out online and get your videos seen on these platforms. You might not be the next Kim K, but you’ll definitley stand out.
The Facts
Facebook has predicted the platform will be 100% video in five years
Viewers retain 95% of a video’s message compared to 10% when reading text
Social posts with videos get 1200% more shares than posts without
Videos on websites increase web traffic up to 55%
Businesses that share video content experience a 41% increase in traffic through web searches compared to others who don’t
Marketing experts believe videos offer the best return on investment
What about those likeable Insta photos?
Yep. Those pictures are super important! Here’s why:
Websites with professional photography receive 90% more traffic than websites without
Visual elements increase people’s willingness to read content by 80%
Images grab the attention of the browser (they’ll notice you)
Photos elicit emotion. This means your audience will connect with you and imagine themselves working with you.
Posts with images receive 2.3 times more engagement than those without.
And when you invest in good quality photos, they can be reposted on various social media channels. Win-win!
We have an in-house photographer and videographer.
Send us a message and we’ll get started.